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Singapore, August 18, 2025 – At the launch event for the Riddara, the latest electric pickup truck added to Hong Seh Motors’ commercial offerings, Giti Tire was able to reinforce its leadership in the electric vehicle (EV) tire sector. Held at the Hong Seh Motors showroom, the event also featured the importer’s other electric vehicles such as Joylong and Geely SRM. But for Giti, the focus was on the Farizon SuperVan which lands in Singapore equipped with the GitiVan V61 as its original fitment.
Recognising Giti’s strength in creating high quality EV-Ready tires, Hong Seh Motors further spotlighted Giti by fitting Giti tires on the Geely SRM display vehicle for the event. The Geely SRM display was equipped with 195/70R15C GitiVan 600V1 tires, increasing Giti’s brand visibility to attending dealers and media representatives.
Strengthening Partnerships and Business Opportunities
This collaboration reflects Giti Tire’s commitment to advancing electric mobility through innovative tire solutions, while strengthening its position as a trusted OE partner to leading EV manufacturers. It also opens potential business opportunities with Hong Seh Motors, including plans to position Giti as the preferred replacement tire brand for the aftermarket replacements.
Global Influence in the EV Sector
Giti Tire has extensive influence in the EV sector, as a trusted original equipment supplier to top global EV manufacturers like Geely Farizon, BYD and Volkswagen, Giti has OE fitments across passenger cars, buses, light commercial EVs, and electric coaches. With a commercial and passenger OE portfolio spanning over 675 vehicle models worldwide, like the Geely Farizon SuperVan Volkswagen ID. Buzz, Giti continues drive sustainable mobility and supports the advancement of electric vehicles.
"Our participation in this event underscores Giti’s capability and leadership in supplying OE tires tailored for electric vehicles," said Nik Goh, Sales and Marketing Manager for ASEAN, Oceania, and Sri Lanka of Giti Tire. "We’re excited to deepen our relationship with Hong Seh Motors and explore new ways to bring value to EV drivers in Singapore and beyond."
Driving the Future of Sustainable Mobility
Rapidly growing its portfolio of OE fitments across global automobile brands, Giti Tire continues to support the automotive industry’s shift toward sustainable mobility, ensuring that tires do not limit the development, but contribute positively towards development of increasingly safe, fuel efficient, high performing tires to meet the evolving demands of manufacturers and drivers around the world.
